Cloud technology is transforming the telecom industry beyond their core portfolio
The pandemic propelled the OTT streaming technologies to hold the digital space. To keep up with the changing trends, the telecom industry had to look for alternative options to improve its service offerings while looking for different revenue streams to offer new ones.
Further, since every business has subpar connectivity solutions, it's time to look beyond network connectivity offerings. The need for sustainable solutions to meet the needs of the changing consumer demands is highly important.
To achieve that, the companies must go beyond the usual technology integrations. Precisely why the importance of cloud technology is unfettered. With the countless benefits of cloud technology, it's time that the industry understands different ways to deploy cloud technology tools into their everyday operations.
But what is it? In this article, you will find relevant statistics, the whys and how's surrounding cloud technology to grow your telecom business.
Cloud technology: What do the numbers reflect?
Under normal circumstances, telecom software runs on on-site computer appliances. But to meet the changing consumer demands, the need of the hour is the need for advanced agility while staying affordable at operational expenses.
Cloud technology is primarily software-based infrastructure that allows you to store or process data in data centers or data lakes. It is the bedrock of the digital transformation from the customer service point to the digital service point.
Many surveys believe that the cloud market will surpass $100 billion by 2030 at a CAGR of 14.45%. Imagine if you start investing in telecom cloud services, it will help you open a new world of service offerings for B2B and B2C clients.
Wondering why you should move to the cloud? Let's find out now!
Why should telecom businesses rely on cloud technology more than ever now?
The pandemic made consumers rely on telecoms. The mode of communication suddenly depended on the telecommunication channels. To cope with such a load, the telecom companies had to transform to new, improved business models to stay ahead of the curve.
But why should you opt for one? Here's why!
- It offers scalability and makes the operations more agile while enabling them to quickly adjust the services for the changing demands.
- It helps CSPs to use different practices so that processes run efficiently without any safety issues using other firewall protocols.
- With data backups, you can stay alive even during accidents like outages, systems failures, or making systems resilient when there is a peak in demand.
- With cloud technology, you can offer new services using DSPs. It will improve your customer experience since they can connect via messaging, video calls, online portals, and much more.
- You won't require physical infrastructure since you will migrate to the cloud. Plus, reworking physical infrastructure requires effort and funds. You can significantly reduce operating costs using this model.
- It will help with network automation which will help improve corporate infrastructure. Thus, helping you save a lot of time and energy.
Cloud technology models adopted by telecom businesses
Ideally, you can opt for three types of models to facilitate growth.
- IaaS: Here, you can leverage resources like network infrastructure, data storage, and data server of the provider.
- PaaS: Here, your provider will provide you access to the software platform.
- SaaS: Here, you can use the off-the-shelf software.
You can solve the following problems using this technology
- Service personalization:
Telecom companies face stiff competition from companies like WhatsApp, Facebook Messenger, and Telegram. They are providing a fast and effective way of communication. This is why the need for better growth opportunities is a need of the hour. To achieve that, you must focus on customer needs and partner with large cloud providers instead of competing. You must leverage the 5G technology to create value-added services.
2. Lower expenses to implement new technologies:
It's not a surprise that if you want to implement new technologies, you will have to invest more, depending on the vendor. With cloud technologies, you can help telecom companies lower the expenses for maintaining infrastructure. You can easily plan shorter upgrade cycles and meet customer demands by adopting new technologies. Further, it allows providers to develop, innovate, and deploy new offerings securely and conveniently.
3. Reduces the security risk factors:
Adopting new technologies requires security measures so telecom operators can offer better services. One can leverage cloud technology for network security. In fact, you can get out-of-the-box solutions as a part of cloud service offerings. Remember, security becomes a shared responsibility with your partner with cloud providers.
4. Decrease the operation complexities
Telecom consumers are increasing, and so are the service offerings. Hence, the overall process becomes quite complex and likely overwhelming. This is why having cloud technologies is a must. It will help you automate scaling, identify consumer demands and simplify activities.
Real-life examples
- AT&T launched a cloud based health information exchange platform to offer operational efficiencies across the healthcare industry. The solution was helpful to provide a unified patient view and real-time access to patient information. Thus, resulting in faster and accurate diagnosis.
- Another provider Verizon took a step to unravel the power of telecom cloud technology by providing cybersecurity and related web solutions. They launched a firewall that set a new standard for the reaction time to attacks. And with its scalability and enhanced capabilities, it is quite an offering.
Final Takeaways: Telecom cloud technology has a lot to offer
The role of cloud technology is becoming prominent over the last few years. With this technology, the providers can position themselves to play a new role in the market. This can also push them to add value added services to reinvigorate revenue streams.
This is why it's high time that you start:
- Planning a cloud technology strategy
- Implementing options that allow you to optimize cloud technology processes.
- Configuring the current machine to integrate modern solutions.
- Implementing other technologies to push the data
If you don’t become an early adopter, it will harm your next goals and offerings. Review your current processes and make it a point to grow your business while you can.
